In recent years, the tourism economy driven by consumption upgrading has become a new "gold digger" for capital and major real estate enterprises. The reporter learned from the Ministry of culture and tourism that during the 7-day National Day holiday, 782 million domestic tourists were received nationwide, an increase of 7.81% year-on-year; domestic tourism revenue reached 649.71 billion yuan, an increase of 8.47% year-on-year.
The vigorous development of leisure tourism industry has accelerated the entry cycle of industry players. In the face of upgrading and transformation of the real estate industry, "cultural tourism real estate" has become the "beacon" in everyone's eyes. Since 2019, a number of well-known domestic real estate enterprises have announced that they will divest traditional "residential" projects and devote themselves to the embrace of "culture, tourism and real estate". According to statistics of relevant organizations, in the first half of 2019, 104 new projects were signed and started nationwide, with a total investment of 83.195 billion yuan. It can be seen that the rapid development speed makes the future of China's "culture and tourism market" full of imagination.
The development of China's "cultural tourism real estate"
Looking back on the development of China's "culture, tourism and real estate" industry, we can clearly see that this is a process of "continuous self enrichment".
At first, China's "culture and tourism real estate" industry is "nature is the king", and operators have "mountain, sea, field, original" as the core selling point, resulting in the emergence of "sea view real estate", "mountain view real estate" and other new real estate terms;
Subsequently, "culture and tourism real estate" entered the 2.0 stage, and "content is king" cultural IP stage. In this stage, operators have added diversified leisure and entertainment contents, such as equestrian, hunting, handicraft and labor, based on the original natural landscape Various clubs have become the focus of the introduction of "culture, tourism and real estate" projects;
At the present time when both culture (content) and tourism (landscape) are relatively saturated, the main competition point of China's "culture, tourism and real estate" industry in stage 3.0 will return to "real estate".
As we all know, the value of "cultural tourism real estate" is to provide tourists with a new tourism mode that can meet the needs of periodic living and life. Therefore, how to make tourists live happily and comfortably has become the next industry focus of the operators of "culture, tourism and real estate".
"3D architecture" will become a "special soldier" in the 3.0 stage of culture, tourism and real estate
In fact, as early as 2018, some domestic "cultural tourism real estate" operators have begun to take the lead in the layout of "residential hardware". As a result, a number of tent houses, container houses and other new living spaces began to appear.
However, in the process of operation, these "new and peculiar" non residential "houses are not able to meet the periodic living needs of tourists due to their poor living adaptability, which shows disadvantages.
In this context, the operators of "culture, tourism and real estate" began to look for a new housing source that not only has "new and peculiar" tourism elements, but also can meet the needs of tourists' living comfort. Based on this, "3D printing house", a new building form in the future, has become a "special soldier" in the era of "culture, tourism and real estate" 3.0.
When it comes to "3D printing house", maybe most people don't know much about it. In fact, this new way of building production has developed for many years in China, which is also the main technology exporter in this field in the world.
At the beginning of 2019, the relevant leaders of NASA told the media that China plans to use "3D printing technology" to build a scientific research base In July, researchers from the Chinese Academy of Sciences wrote that China is expected to establish a polar research base on the moon by 2030.
It can be seen that China's "3D printing house" technology application has been very mature, and has reached the level of "landing use"; and in the "commercialization" aspect, some of China's "3D printing house" enterprises have also become unicorns in this field in the world.
Among them, Beijing Huashang land and Sea Technology Co., Ltd. (hereinafter referred to as "Huashang land and sea") is the world's first enterprise to realize the "commercialization" of 3D architectural printing.
It is understood that as the only enterprise in the world that can take "ordinary grade reinforced concrete" as ink material, the "construction 3D printer" produced by Chinese businessman Luhai is also the only equipment that can spray out "large particle heavy aggregate concrete" with stones.
Since its establishment, Chinese businesses, land and sea, while actively promoting the technological innovation of "3D printing house", have also launched a variety of industrial solutions in different building forms based on the "market dimension". Among them, since 2017, Chinese businessmen, land and sea, combined with the development needs of China's "culture and tourism real estate" industry, have launched a set of "culture and tourism real estate 3D building printing solutions" that can meet the needs of different geographical environments.
"3D building printing solution of culture, tourism and real estate" for Chinese merchants on land and sea
In this solution, land and sea, a Chinese business, provide "overall printing" and "assembly printing" for "culture, tourism and real estate" operators, two different 3D construction products.
In the "overall printing" part, the Chinese land and sea has completed the construction of two villas. Among them, a "New Windsor Castle" with an area of more than 600 square meters, whether in building strength or seismic resistance, is fully in line with the existing national construction specifications and standards. In addition, due to the use of advanced overall forming "printing" technology, the building can also be compared with the world's famous buildings in terms of "architectural artistry". Therefore, this "New Windsor Castle" is also known as "the seven most beautiful 3D buildings in the world" by major media around the world.
At the same time, most of the sites of "cultural tourism real estate" projects are located in the natural scenic spots with complex terrain. Therefore, in order to reduce the difficulty of construction on site and reduce the environmental pollution caused by construction, the Chinese land and sea also launched "3D prefabricated building" products.
This new building, which takes "3D building printing" technology as the core and uses the production mode of "assembly building" for reference, has attracted the attention of many industry operators as soon as it is launched.
It is reported that this kind of building with "single building" as the 3D printing unit, and completed by field assembly of multiple "single buildings", can not only meet the living needs of human beings in all climate environments; at the same time, in terms of structural stability, it is even higher than the current "frame pouring structure" building. It is worth noting that this kind of building can also be customized according to the requirements of operators, including floor, spatial layout and other aspects.
In addition to providing operators with printing services for various types of buildings, the Chinese merchants also launched the "3D landscape printing" project in combination with the "landscaping" demand in the "culture, tourism and real estate" project. In the picture above, the "garden arch bridge" uses the "3D printing" technology of Chinese land and sea. According to the person in charge of land and sea affairs of Chinese businessmen, the arch bridge can not be realized by traditional construction methods in terms of "arch camber", but it can be completed in just a few hours by using 3D printing technology.
"At present, the printed" landscape "is the starting point of the Chinese land and sea" 3D landscape printing "project. We are collecting data about famous landscapes and scenic spots around the world. I believe that in the near future, we will be able to visit 3D printing scenic spots, theme parks, and even science fiction moon bases in the process of traveling and vacationing I believe that this unprecedented tourism complex will provide more powerful IP empowerment for the "culture, tourism and real estate" project, "said the head of land and sea of Chinese businessmen.
To sum up, from public space, to landscape architecture, to residential space, and even theme park Based on the operation demand of the "culture, tourism and real estate" project, the Chinese business, land and sea, is creating a "culture and tourism" industry closed loop with "3D printing" as the core IP!
It can be imagined that in this "culture, tourism and real estate" project with the theme of "3D printing", passengers can not only get a more comfortable living environment, but also feel the "magic beauty" from the future world.
So, when we are used to "classical garden", "modern technology" and other theme tourism projects, do you want to experience this unknown new way of tourism life?